Choice Inventory
A confident, conversion-led site for a premium inventory service — turning first-time visitors into bookings in three clicks.
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The brief.
Choice Inventory came in with a template that didn't reflect the premium end of the property services market they actually serve. Letting agents were bouncing because the site felt cheap; landlords couldn't tell what made the service different from any other inventory clerk.
The rebuild leans into confidence: strong typography, a saturated brand palette, accreditations surfaced where they matter, and a booking flow that takes three clicks. Hand-coded for speed and SEO, with structured data baked in.